PRIVACY POLICY

PRIVACY POLICY

PRIVACY POLICY OF MODECRAZE, INC

This Privacy Policy ("Privacy Policy" or "Policy") explains how Modecraze Inc, a California-based corporation (the "Company"), may collect, gather, record, store, distribute, share, disclose, or otherwise utilize any information or data regarding any user ("User" or "You" or "Your") of the Company's website at https://www.modecraze.com ("Company Website") or through any other site, program, activity, technological platform, application, or service offered by the Company (the Company Website and these other programs, activities, platforms, applications, and services are collectively referred to as "Company Program(s)").

By continuing to utilize the company website or any other company program provided by the company, you hereby agree to abide by all of the terms and conditions of this privacy policy as presented to you on the date of your initial use of the company website or any other company program.

The company will not accept any changes (additions or deletions) to this policy made by you. If you disagree with any of the terms and conditions of this privacy policy, or if you do not wish to have your personal information used in accordance with this privacy policy, then you should refrain from using the company website or any other company program, and you should avoid providing any of your personal information to the company.

This document constitutes a legally binding agreement between you and the company, and it is recommended that you download and print this privacy policy for your own records.

1. INFORMATION THE COMPANY COLLECTS.

While accessing or using the company website or any other company program, the company may directly or through its service providers gather, collect, record, store, distribute, share, disclose, or otherwise utilize personal information or data about you, which you provide to the company, as described in Section 1.1 below, or which is automatically collected, as described in Section 1.2 below (referred to hereinafter as "your personal information").

1.1 INFORMATION YOU PROVIDE TO THE COMPANY.

The company collects personal information that you directly provide, including but not limited to the following instances:

  • Providing the company with your data through the company website or any other company program, or via telephone.
  • Creating an account with the company.
  • Seeking, purchasing, or requesting any of the company's products/services.
  • Scheduling appointments or meetings with the company.
  • Requesting customer support.
  • Contacting the company's customer service number or visiting company stores, where customer service calls may be recorded, and video or photographic information may be captured during store visits.
  • Initiating returns of the company's products/services.
  • Requesting information about the company, such as newsletters, digital or offline communications, or details about products/services, events, or business partners.
  • Participating in customer surveys.
  • Providing information through company programs.
  • Communicating with company representatives.
  • Engaging with the company through third-party social media sites.
  • Taking part in contests, loyalty programs, promotions, or sweepstakes.
  • Applying for a job with the company.
  • Any other form of communication with the company.

In these instances, the following types of personal information may be collected:

  • Name
  • Mailing address and/or billing address
  • Email address
  • Phone (or mobile) number
  • Date of birth or age
  • Certain financial information, such as portions of credit or debit card numbers, collected during product or service purchases (handled directly by the company or third-party payment providers)
  • Gift card information or related details (if applicable)
  • Information provided when seeking, purchasing, or requesting products/services, including preferences and parameters
  • Information related to product returns, such as transaction details, product specifics, purchase price, and transaction date/location/media
  • Purchase history or records
  • Written communication with customer services
1.2 INFORMATION AUTOMATICALLY COLLECTED.

When accessing or using the company website or any other company program, certain personal information about you is automatically collected, including:

  • Device information: The company (or its service providers) may collect details about the device used to access company programs, such as IP addresses, hardware models, operating systems, mobile network information, and unique device identifiers.
  • Cookies and web-based tracking technologies: The company (or its service providers) may utilize technologies like cookies, web beacons, or other temporary files to gather information. Cookies are small data files stored by web browsers on computers or mobile devices, improving website or program delivery, enhancing user experience, and analyzing popular areas or detecting fraud. Web beacons are electronic images used for cookies, visit counts, and usage understanding. While most websites accept cookies, users can configure their browsers to reject or prompt before accepting cookies from visited sites, including the company website (see Section 5.5 for cookie usage details and disabling instructions).
  • Geo-location data: With device permissions, the company (or its service providers) may collect precise device location or general location data based on GPS, mailing address, or billing address.
  • Social media information: If any of the company programs include social media features like Facebook Like buttons or similar interactive mini-programs, these features may gather your Internet Protocol (IP) address, identify the page you're visiting on the company program, and use cookies to ensure proper functionality. These social media features can be hosted by a third party or directly within the company program. Your interactions with these features are subject to the privacy policies of the providing company (refer to Section 8 for information on third-party sites).
1.3 EXCLUSIONS FROM PERSONAL INFORMATION UNDER THIS PRIVACY POLICY.

For the purposes of this Privacy Policy, "Personal Information" does not include the following types of information:

  • Publicly available information obtained from government records or other publicly accessible sources.
  • Encoded, anonymized, or de-identified information.
  • Information that falls outside the scope of the California Consumer Privacy Act (CCPA), including but not limited to:
  • Health or medical information protected by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA).
  • Personal information governed by sector-specific privacy laws such as the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA), the California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.
2. HOW THE COMPANY UTILIZES YOUR INFORMATION.
2.1 PRIMARY PURPOSES OF USING YOUR INFORMATION.

The Company, or its service providers, may gather, collect, record, hold, or use your Personal Information to provide, maintain, and enhance the Company's Services to you. This includes the following purposes:

  • Processing your transactions with the Company, such as fulfilling orders, handling returns, and sending shipping notifications through our third-party sites or apps, or via email, text messages.
  • Sending support and administrative messages, as well as responding to your comments, questions, and customer service requests through our third-party sites or apps, or via email, text messages.
  • Communicating with you about products, services, offers, events, news, and information that may interest you through our third-party sites or apps, or via email, text messages. You have the option to opt out of receiving promotional communications (see Section 5.1 for instructions).
  • Allowing you to sign up and participate in Company communication resources, including newsletters or blogs. You can opt out of receiving these communications at any time (see Section 5.1 for instructions).
  • Monitoring and analyzing trends, usage, and activities related to the Company's goods/services and industry.
  • Protecting against fraud or unauthorized transactions by identifying potential unauthorized users or hackers.
  • Personalizing your experience and the content and advertisements you see based on your preferences, interests, and browsing behavior.
  • Fulfilling compliance requirements imposed by applicable laws, regulations, or requests from judicial processes, governmental agencies, or subpoenas.
  • Facilitating your use of social media sharing features or other integrated tools provided by the Company.
  • Facilitating contests, sweepstakes, loyalty programs, promotions, and processing entries and rewards.
  • Carrying out any other purpose communicated to you at the time of collecting your Personal Information.
  • Conducting customer data analyses, sometimes in partnership with designated third-party agencies.
2.2 ADDITIONAL USES OF YOUR INFORMATION.

In addition to the above, your Personal Information may be used for the following purposes:

  • Sharing with outside professionals, such as attorneys or accountants, to facilitate professional advice.
  • Sharing with government agencies or third parties to comply with subpoenas, court orders, governmental orders, laws, or regulations (including tax reporting).
2.3 OTHER TERMS REGARDING THE USE OF YOUR INFORMATION.
2.3.1

The Company may use or share your Personal Information for the purposes described in Section 2 and Section 3 of this policy. If the Company needs to use your Personal Information for an unrelated purpose, it will notify you and explain the legal basis for doing so.

2.3.2

Please note that the Company may process your Personal Information without your knowledge or additional consent when required or permitted by law, including subpoenas or other types of court orders.

SHARING OF INFORMATION.

The Company may distribute, share, or disclose your Personal Information as follows or as otherwise described herein:

  • Affiliates and Subsidiaries: Your Personal Information may be disclosed to the Company's affiliates or subsidiaries for the purposes described herein.
  • Service Providers: The Company may share or disclose your Personal Information with service providers or third-party vendors who assist in providing the Company's Programs. These providers may include email, internet, or telecommunication service providers; data storage or hosting service providers; online publishers; payment service providers; product shipment tracking and delivery services; analytics companies; or other contractors engaged by the Company.
  • Third Party Application Providers: If third-party applications support the Company Programs, your Personal Information may be shared or disclosed to these providers, including credit card processors, payment service providers, or intermediary services involved in processing payments.
  • Third Party Analytics Tools or Services: The Company may utilize analytics tools or services provided by third-party analytics service providers, such as Google Analytics, to collect and process analytics data. These tools or services may also collect data about your use of other websites, apps, and online resources. Refer to Section 5.
  • Aggregated Form. The Company may share certain automatically-gathered, combined, or anonymized Personal Information with third parties for various reasons, including (i) meeting reporting obligations; (ii) for business or marketing purposes; or (iii) assisting these parties in understanding Users' interests, behaviors, and usage patterns related to specific programs, content, services, advertisements, promotions, and/or functionality offered through the Company Programs.
  • Advertising/Marketing Partners. The Company may collaborate with third-party advertising or marketing companies (collectively referred to as "Advertising Partners") to provide You with advertisements, marketing, or other information that the Company believes may capture Your interest. These Advertising Partners may employ their own cookies, pixel tags, or similar technologies on the Company Programs, or they may access and collect data about You over time and across various online services. Additionally, these Advertising Partners may share their own independent data about potential customers, which may include information previously collected about You.
  • Social Media Features. The Company Programs may presently or in the future incorporate social media features, including specific sharing tools or integrated functionalities (such as the Facebook "Like" button), allowing You to share actions You take on the Company's social media pages. By utilizing these features, You acknowledge that personal information may be shared publicly, depending on the settings You establish with the entity providing the social sharing feature.
  • Merger, Sale, or Other Asset Transfers. In connection with the evaluation, negotiation, or completion of a corporate transaction wherein the Company is acquired, merged with another entity, or sells, liquidates, or transfers all or a portion of its assets, the Company may share, disclose, or transfer Your Personal Information to its Outside Professionals (as defined in Section 2.2 herein), other advisors, potential transactional partners, or other third parties. The use of Your Personal Information following any of these events will be subject to this Privacy Policy.
  • As Required By Law, Subpoena, or Similar Government Order. The Company may access, preserve, share, or disclose Your Personal Information if it reasonably believes that such action is necessary or appropriate to: (i) comply with applicable laws or regulations, including tax reporting obligations; (ii) respond to law enforcement requests or legal processes such as court orders or subpoenas; (iii) address Your requests; or (iv) protect the rights, property, or safety of You, the Company, or others. TO CLARIFY, THE COMPANY MAY BE REQUIRED TO DISCLOSE YOUR PERSONAL INFORMATION TO: (I) TAXING AUTHORITIES AS PART OF THE COMPANY'S TAX REPORTING OBLIGATIONS; OR (II) LAW ENFORCEMENT AUTHORITIES OR OTHER GOVERNMENTAL AGENCIES THROUGH A SUBPOENA RESULTING FROM YOUR USE OF ANY UNLAWFUL OR INFRINGING CONTENT WHILE UTILIZING ANY COMPANY PROGRAM.
  • Company's Outside Professionals. The Company may disclose or share Your Personal Information with any of its Outside Professionals (as defined in Section 2.2 herein) to facilitate the professional advice provided to the Company.
  • Consent. With Your permission, the Company may also share or disclose Your Personal Information.
4. NOTICE TO CALIFORNIA RESIDENTS REGARDING ADDITIONAL RIGHTS GRANTED UNDER THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA).

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

4.1 Your Rights.

As a California resident, you have the following rights regarding your personal information:

  • Right to Know – to request disclosure of the categories and specific pieces of personal information we have collected, used, disclosed, or sold about you in the past 12 months.
  • Right to Delete – to request that we delete personal information we have collected from you, subject to certain exceptions (such as fraud prevention or compliance with legal obligations).
  • Right to Correct – to request correction of inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale/Sharing – to direct us not to sell or share your personal information with third parties, including for targeted advertising.
  • Right to Limit Use of Sensitive Personal Information – to request that we limit the use of your sensitive personal information to only those uses necessary to perform our services or meet legal obligations.
  • Right to Non-Discrimination – we will not discriminate against you for exercising your CCPA/CPRA rights.

You may exercise these rights by contacting us at customercare@modecraze.com. We will verify your identity before fulfilling any request. You may also designate an authorized agent to submit requests on your behalf.

4.2 Categories of Personal Information Collected.

In the last 12 months, we have collected the following categories of personal information:

  • Identifiers – such as your name, address, phone number, email address, account details, IP address, and cookie identifiers.
  • Customer Records Information – such as billing and shipping addresses, payment information (processed securely by our payment providers), and purchase history.
  • Commercial Information – such as records of products purchased, returned, or considered.
  • Internet or Other Electronic Network Activity – such as browsing history, search history, interaction with our website, device and browser information, and analytics data.
  • Geolocation Data – approximate location derived from IP address or information you provide (e.g., shipping address).
  • Inferences – drawn from the above information to create a profile about preferences and shopping behavior.

We do not knowingly collect or sell the personal information of children under 16.

4.3 Sources of Personal Information.

We collect personal information directly from you (e.g., when you make a purchase or create an account), automatically through your use of our website (e.g., cookies and analytics), and from third parties such as payment processors, shipping providers, and marketing/advertising partners.

4.4 Purposes of Collection.

We use personal information for the business and commercial purposes described in Section 2 of this Privacy Policy, including processing orders, providing services, improving the website, preventing fraud, personalizing your experience, and complying with legal obligations.

4.5 Disclosure of Personal Information.

We disclose personal information to:

  • Service providers (e.g., payment processors, shipping carriers, IT and analytics providers, advertising partners);
  • Business partners (e.g., boutiques and brands that fulfill orders);
  • Affiliates and subsidiaries;
  • Government authorities when required by law.

We may share your personal information with advertising networks and analytics providers for cross-context behavioral advertising. You may opt out of such sharing by using the “Do Not Sell or Share My Personal Information” link in the site footer.

4.6 Sensitive Personal Information.

We do not use or disclose sensitive personal information (e.g., payment card data) for purposes other than providing our services or meeting legal obligations.

4.7 Exercising Your Rights.

To submit a request under the CCPA/CPRA:

  • Email us at customercare@modecraze.com.
  • Provide sufficient information for us to verify your identity.
  • You may exercise your rights up to twice within a 12-month period.

We will respond to verifiable consumer requests within 45 days (or up to 90 days with notice if more time is needed).

5.1 OPT-OUT FROM RECEIVING INFORMATION FROM THE COMPANY.
5.1.1

You have the option to opt-out from receiving information directly from the company. If you no longer wish to receive further notices or information from the company, such as emails and texts about products or services, you can choose to unsubscribe from any email or texts by sending an email to: customercare@modecraze.com requesting to be unsubscribed ("Opt Out"). Once the company receives your Opt Out request, reasonable efforts will be made within a commercially reasonable time period to fulfill your request; however, please note that the company is not obligated to retrieve or prevent the further use of your personal information by other parties that may have already received it in accordance with this Privacy Policy.

5.1.2

Effect of Opt-out. If you decide to Opt Out and have properly submitted your Opt Out request in accordance with Section 5.1.1 herein, you will no longer directly receive emails or texts from the company after a commercially reasonable time from the date you sent your Opt Out notice to the company. However, the company does not assume any obligations or liability arising from this Privacy Policy regarding your decision to share your personal information with other websites, forums, or programs that you may have accessed through the company website, which are not under the direct control or ownership of the company. Therefore, after sending your Opt Out request to the company, you may need to directly contact these other entities regarding their use of your personal information.

5.2.

Geo-location data. You may have the ability to prevent your device from sharing precise location information, including the Geo-Location Data mentioned in Section 1.2 above, at any time by adjusting the settings of your device's operating system.

5.3.

Do Not Track: Special additional notice to California residents. Some web browsers feature a "Do Not Track" option that allows users to inform websites or applications of their preference not to be tracked in their online activities. These "Do Not Track" features may also provide users with other choices regarding the collection of their personally identifiable information. However, it should be noted that these "Do Not Track" features and signals are not yet universally implemented. ACCORDINGLY, EVERY USER OF THE COMPANY WEBSITE OR ANY OTHER COMPANY PROGRAM IS HEREBY ADVISED THAT THE COMPANY WEBSITE AND OTHER COMPANY PROGRAMS ARE NOT CURRENTLY CONFIGURED TO RESPOND TO ANY "DO NOT TRACK" FEATURES OR SIGNALS FROM USERS.

5.4.

Children; COPPA Notice. This company website and other company programs are not intended for children under the age of 13. The company complies with the U.S. federal Children's Online Privacy Protection Act ("COPPA") and will not knowingly register or collect any personal information from children under the age of 13. Minors under the age of 13 are requested not to submit any personal information to the company. If you (or a parent or guardian of a minor) believe that a child under the age of 13 has provided the company with personal information, please contact the company at customercare@modecraze.com and request the deletion of such information from the company's records. PARENT/GUARDIAN RIGHT OF ACCESS: Your parent and/or legal guardian has the right to inquire about the information the company has collected about you. The company will require the person making the request to verify their identity as your parent or legal guardian before providing them with your information. The company will also collect the contact information of the person making the request to facilitate a response. For more information about children's online privacy, please visit the Federal Trade Commission's resource page: https://www.consumer.ftc.gov/articles/0031-protecting-your-childs-privacy-online.

5.5 Cookies and Tracking Technologies.
5.5.1 What Are Cookies and Tracking Technologies?

Cookies are small text files stored on your device when you visit our website. Similar technologies (such as pixels, scripts, and session replay tools) may also be used. These technologies help us operate our site, understand how it is used, and improve your experience.

5.5.2 Categories of Cookies We Use.
  • Strictly Necessary Cookies

    These cookies are essential for the website to function. They include, for example, cookies that allow you to log into secure areas, remember items in your shopping cart, and process transactions. These cannot be disabled.
  • Performance & Analytics Cookies

    These cookies collect information about how visitors use our website (e.g., which pages are visited most often, whether users receive error messages). This category includes third-party analytics providers such as Google Analytics and Mouseflow.
  • Google Analytics helps us understand traffic and user behavior.
  • Mouseflow is a session replay and analytics service that records clicks, mouse movements, scrolling activity, and navigation. It may also capture technical data (browser type, operating system, screen size, referring website, approximate geographic location).
  • Mouseflow does not record keystrokes, passwords, payment details, or sensitive personal data. Input fields are masked, and IP addresses are anonymized by default.
  • Functionality Cookies

These cookies remember choices you make (such as language or region) and allow us to personalize your experience. They may also be used to provide enhanced features (such as saved preferences).

  • Targeting/Advertising Cookies

These cookies track your browsing habits so we (and our advertising partners) can deliver more relevant ads and measure their effectiveness. They may limit the number of times you see an advertisement and help us understand campaign performance.

Examples of Third-Party Cookies We May Use

In addition to the categories listed above, the following third-party cookies may be encountered on our website:

  • Analytics & Performance: Google Analytics and Mouseflow, which track browsing behavior (pages viewed, duration of visits, navigation flows). These tools may also be used during testing of new features to ensure a consistent user experience.
  • Advertising & Affiliate Tracking: Cookies placed by our advertising partners to measure campaign effectiveness, attribute sales, and recognize when you arrive at our website via an affiliate link.
  • Conversion & Optimization: Cookies used to measure purchasing activity, track abandoned carts, and improve order processing flows.
  • Social Media Plugins: Buttons and plugins from platforms such as Facebook, Instagram, and LinkedIn, which may set cookies to enable sharing, connect your browsing activity to your social profiles, and enhance your experience on those platforms.
5.5.3 Legal Basis for Processing.

Where required by law, we rely on your consent (Article 6(1)(a) GDPR) before enabling cookies and similar technologies. For strictly necessary cookies, processing is based on our legitimate interests in operating our website (Article 6(1)(f) GDPR).

5.5.4 Managing Cookies

You may manage or withdraw your consent at any time using our Cookie Settings tool (available in the footer of the site). You can also configure your browser settings to block or alert you about cookies. Please note that disabling certain cookies may affect the functionality of our website.

5.5.5 More Information and Opt-Out.
5.6 International Data Transfers

As part of providing our services, certain personal data may be transferred to and processed in countries outside of your country of residence, including countries outside the European Economic Area (EEA), the United Kingdom (UK), and Switzerland. This may include transfers to service providers such as Google (Google Analytics) and Mouseflow, which are based in the United States.

Whenever we transfer personal data to countries outside the EEA/UK/Switzerland that have not been recognized by the European Commission (or the UK Government) as providing an adequate level of protection, we ensure that appropriate safeguards are in place to protect your data, including:

  • Relying on the European Commission’s Standard Contractual Clauses (SCCs) or the UK International Data Transfer Addendum where applicable;
  • Ensuring that additional technical, organizational, and contractual protections are in place where required; and
  • Transferring data only to third parties that are contractually bound to handle it securely and in compliance with applicable data protection laws.

You may request further information about our data transfer safeguards, or obtain a copy of the relevant SCCs, by contacting us at: customercare@modecraze.com.

6. ENFORCEMENT OF THIS PRIVACY POLICY BY THE COMPANY.

Each user acknowledges and agrees that by using any of the company programs, including but not limited to uploading personal information or other content via any company program, the user: (a) fully and unconditionally accepts all the terms and conditions of this Privacy Policy; and (b) acknowledges that no provision of this Privacy Policy shall restrict, modify, or affect any rights that the user may have previously granted to the company under any other separate agreement entered into with the company.

7. USER'S RESPONSIBILITY FOR UPDATING PERSONAL INFORMATION.

Users are exclusively responsible for correcting, updating, or modifying their own personal information within any company program. This includes ensuring the accuracy and completeness of the personal information stored or contained in any company program. User acknowledges and agrees that the company is not independently obligated to maintain the accuracy or completeness of any personal information provided by the user. Once personal information is stored or contained within the company website or any other company program, the user assumes responsibility for its accuracy and completeness.

8. REASONABLE SECURITY MEASURES.

The Company has implemented reasonable measures to safeguard your personal information from accidental loss and unauthorized access, use, alteration, and disclosure, regardless of your location as a user of the Company website.

It is important to note that the safety and security of your information also depend on you. If you have been provided a password or have chosen one for accessing certain parts of the Company website, it is your responsibility to keep this password confidential. The Company advises against sharing your password with anyone.

Please be aware that while the Company employs reasonable measures to protect your personal information, the transmission of information over the internet is not completely secure. The Company cannot guarantee the security of your personal information transmitted to the Company website. Any transmission of personal information is done at your own risk to the fullest extent permitted by law. The Company is not responsible for any circumvention of privacy settings or security measures on this site unless otherwise mandated by law.

  1. Reasonable Security Measures. The Company has implemented reasonable measures to safeguard your personal information from accidental loss and unauthorized access, use, alteration, and disclosure, regardless of your location as a user of the Company website.

It is important to note that the safety and security of your information also depend on you. If you have been provided a password or have chosen one for accessing certain parts of the Company website, it is your responsibility to keep this password confidential. The Company advises against sharing your password with anyone.

Please be aware that while the Company employs reasonable measures to protect your personal information, the transmission of information over the internet is not completely secure. The Company cannot guarantee the security of your personal information transmitted to the Company website. Any transmission of personal information is done at your own risk to the fullest extent permitted by law. The Company is not responsible for any circumvention of privacy settings or security measures on this site unless otherwise mandated by law.

9. LINKS TO, AND USE OF THIRD PARTY SITES OR PROGRAMS.

The Company Website or other Company Programs may provide links or access to internet websites, forums, or other programs that are not under the sole control or ownership of the Company ("Third Party Sites"). Clicking on such links or accessing Third Party Sites will take you to those external sites. Please note that this Privacy Policy only applies to the Company Website and the Company Programs directly owned by the Company. It does not describe the privacy policies of any Third Party Sites, nor does it govern the collection or use of your personal information by those Third Party Sites. The Company is not responsible for the privacy practices of any Third Party Sites.

If you click on a link to a Third Party Site or are directed to one, it is recommended that you review the privacy statements or policies of that specific site to understand their practices regarding the collection and use of personally identifiable information. It is important to be aware that any personal information you provide to a Third Party Site may be read, collected, shared, distributed, or otherwise used by other users of that site or other third parties, potentially resulting in unsolicited messages. The Company is not responsible for any personal information you choose to submit or make available on these Third Party Sites.

The inclusion of any link to a Third Party Site on the Company Website or any other Company Program does not imply endorsement of their privacy practices by the Company, nor does any Third Party Site have the authority to represent or make warranties on behalf of the Company.

10. CHANGES TO THIS PRIVACY POLICY.

This Privacy Policy is subject to change by the Company, referred to as a "Change," at any time and without prior notice to individual users. By using the Company Website or any other Company Program, you agree to be bound by the version of this Privacy Policy that is in effect at the time of your initial use. Please note that the terms of this Privacy Policy may be different each time you use the Company Website or any other Company Program.

It is your responsibility to regularly review and retain a copy of this Privacy Policy for your records. Any use of the Company Website or any other Company Program after such changes will be deemed as your acceptance of the updated Privacy Policy for all Company Programs.
11. ADDITIONAL NOTICE FOR EUROPEAN UNION, UK, AND SWISS USERS (GDPR / UK GDPR).
11.1 Your Rights

As a data subject, you have the following rights under the GDPR/UK GDPR:

  • Right of Access (Art. 15) – to obtain confirmation as to whether we process your personal data, and if so, to receive a copy along with information about how it is processed.
  • Right to Rectification (Art. 16) – to have inaccurate or incomplete personal data corrected.
  • Right to Erasure (“Right to be Forgotten”) (Art. 17) – to request deletion of your personal data where there is no lawful basis for us to continue processing it.
  • Right to Restrict Processing (Art. 18) – to request restriction of processing where you contest accuracy, object to processing, or when processing is unlawful.
  • Right to Data Portability (Art. 20) – to receive your personal data in a structured, commonly used, machine-readable format, and to transmit that data to another controller.
  • Right to Object (Art. 21) – to object at any time to processing based on legitimate interests (including profiling), or to direct marketing.
  • Right to Withdraw Consent (Art. 7(3)) – where processing is based on consent, you can withdraw your consent at any time.
  • Right to Lodge a Complaint (Art. 77) – to file a complaint with a supervisory authority, such as the data protection regulator in your country of residence, place of work, or where an alleged infringement occurred.

You can exercise your rights by contacting us at customercare@modecraze.com.

11.2.Legal Bases for Processing.

We process your personal data on the following legal bases under the GDPR:

  • Consent (Art. 6(1)(a)) – when you have given clear consent, for example, to receive marketing emails or to allow non-essential cookies.
  • Contract (Art. 6(1)(b)) – when processing is necessary to perform a contract with you, such as fulfilling orders, processing payments, or managing your account.
  • Legal Obligation (Art. 6(1)(c)) – when we must comply with laws or regulations, such as tax, fraud prevention, or record-keeping requirements.
  • Legitimate Interests (Art. 6(1)(f)) – when processing is necessary for our legitimate business interests, provided these interests are not overridden by your fundamental rights. Examples include:
  • Securing and operating our website;
  • Conducting analytics and performance monitoring (including through Google Analytics and Mouseflow);
  • Preventing fraud or misuse of our services;
  • Personalizing your shopping experience.
11.3 Data Transfers

See Section 5.6 (“International Data Transfers”) for details on how we safeguard personal data transferred outside the EEA/UK/Switzerland.

12. U.S. STATE PRIVACY ADDENDUM.

This section supplements the Privacy Policy and applies to residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Montana, Oregon, Delaware, Tennessee, Iowa, New Hampshire, Maryland, Nebraska, Indiana, Kentucky, and any other U.S. state that provides similar consumer privacy rights.

12.1 Your Rights.

Depending on where you live, you may have the following rights with respect to your personal information:

  • Right to Know / Access – request disclosure of the categories and specific pieces of personal information we collect, use, disclose, or share.
  • Right to Delete – request deletion of personal information we collected, subject to legal exceptions.
  • Right to Correct – request correction of inaccurate personal information.
  • Right to Data Portability – receive a copy of your personal information in a portable and usable format.
  • Right to Opt-Out of Sale/Sharing – direct us not to sell or share your personal information with third parties, including for targeted advertising.
  • Right to Opt-Out of Targeted Advertising / Profiling – opt out of certain profiling or automated decision-making.
  • Right to Limit Use of Sensitive Personal Information (California only) – limit the use of sensitive information to necessary purposes.
  • Right to Appeal – if we deny your request, you may appeal our decision (where required by law).

We will not discriminate against you for exercising these rights.

12.2 Exercising Your Rights.

You may submit privacy requests by contacting us at:

California residents may also use the “Do Not Sell or Share My Personal Information” link in the site footer.

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Montana, Oregon, Delaware, Tennessee, Iowa, New Hampshire, Maryland, Nebraska, Indiana, Kentucky, and other states with similar laws may appeal any denial of a request by emailing us with “Privacy Appeal” in the subject line.

We will verify your identity before responding. We will acknowledge and respond to requests within the timelines required by law (generally 45 days, with extensions if permitted).

12.3 Nevada Residents.

Nevada law allows residents to opt out of the sale of certain personal information for monetary consideration. We do not currently sell personal information as defined under Nevada law. Nevada residents may still exercise this right by emailing us at customercare@modecraze.com.

13. CONTACT US:

If you believe that Modecraze Inc is not complying with the policies outlined in this Privacy Policy or if you have any questions regarding this Privacy Policy, you should contact Modecraze Inc. You can reach us by writing an email to customercare@modecraze.com.